Growth marketing for DME suppliers

More patients. More doctor orders. Fewer dead leads.

DME Direct Services builds the full patient pipeline for durable medical equipment companies: from the first inquiry, to the signed physician order, to a patient who is ready for delivery.

  • Consent first patient outreach
  • Built only for DME
  • Month to month
Your patient pipelineExample view
New inquiryKnee brace request, consent captured
New
Coverage checkedEligibility and payer rules confirmed
Done
Physician orderSent to treating provider for signature
In progress
Ready to shipHanded to your team with full file
Ready

Every patient moves through the same documented steps

Documentation first

Product lines we market

Orthopedic braces CGMs and diabetic supplies CPAP and sleep Mobility and power chairs Hospital beds Wound care Breast pumps Compression
Why DME marketing breaks

Clicks are easy. Billable patients are not.

Most agencies treat DME like any other ecommerce store. They hand you names and phone numbers, and your team is left chasing people who were never going to qualify. These are the three leaks we see most often.

LEAK 01

Leads with no path to an order

A patient who wants a brace but has no treating provider, or whose plan does not cover the item, costs you staff time and never ships.

What we do: qualify for coverage and provider relationship before a lead ever reaches your team.

LEAK 02

Slow follow up

Patients asking about equipment are often comparing several suppliers. If nobody calls back the same day, the order usually goes to whoever did.

What we do: fast first contact through our intake team, with clear handoff rules to yours.

LEAK 03

Paperwork that stalls

Missing signatures, incomplete notes and expired orders are where many DME claims quietly die, long after the marketing spend is gone.

What we do: track every file to a complete physician order, so marketing ends in a deliverable patient.

Services

One partner for the whole patient pipeline

Use one service or all four. Each one is built around how DME suppliers actually get paid.

Patient lead generation

Patients who asked to hear from a supplier, matched to the product lines and states you serve.

  • Campaigns by product line and service area
  • Documented opt in on every inquiry
  • Screening questions tuned to your coverage rules
  • Real time delivery into your CRM or inbox

Physician and referral outreach

Steady referral sources are the most reliable growth channel in DME. We help you build them.

  • Target lists of practices that prescribe your products
  • Outreach to practice managers and care coordinators
  • Simple ordering kits so offices know how to refer
  • Follow up on unsigned orders and missing notes

Digital ads and SEO

Show up when patients and caregivers search for equipment in your area, and convert the visit.

  • Google Search and Meta campaigns within health ad policies
  • Local SEO and Google Business Profile optimization
  • Landing pages for each product line
  • Cost per qualified patient reporting, not just clicks

Patient intake and call center

A trained team that answers fast, collects what your billing team needs, and keeps files moving.

  • Inbound call handling and same day callbacks
  • Insurance and eligibility information capture
  • Document collection and order status follow up
  • Warm transfers to your staff when a patient is ready
How it works

From first call to first delivery

A clear onboarding so you know exactly what is happening and what it costs.

Pipeline review

We look at your product lines, payer mix, current lead sources and where patients are dropping out today.

Plan and setup

We agree on target products, states, qualification rules and how leads and files reach your team.

Launch

Campaigns, outreach and intake go live together, so new patients are contacted within hours.

Report and refine

Weekly reporting on qualified patients, signed orders and cost per delivery. We cut what does not work.

Example outcomes

What a working DME program looks like

Three sample scenarios showing the numbers we track and report on every week.

Orthopedic braces
3.1x

more signed physician orders per month

  • Starting point: 40 leads a month, most never reached a provider
  • Change: coverage screening plus referral outreach to 60 local practices
  • After 90 days: 22 signed orders a month, up from 7
CGMs and diabetic supplies
48%

lower cost per delivered patient

  • Starting point: paid ads with no intake team behind them
  • Change: same day callbacks and document follow up
  • After 90 days: cost per delivery fell from $310 to $160
CPAP and sleep
14

new active referral sources

  • Starting point: new supplier with two referring offices
  • Change: ordering kits and outreach to sleep clinics
  • After 6 months: 16 offices sending orders every month

Sample scenarios for illustration only. They are not results from specific clients, and outcomes vary by product line, market and payer mix.

Compliance first

Growth that does not put your supplier number at risk

DME is one of the most closely watched corners of healthcare. Every campaign we run is designed with that in mind, and we are happy to walk your compliance counsel through how we work before you sign anything.

Talk to us about your program

Documented patient consent

Patients opt in before they are contacted, and consent records are kept with each inquiry for calls and texts.

Careful handling of patient information

Patient details are shared only with the supplier serving that patient, through access controlled channels.

Physician driven orders

We never push products on patients. Orders come from the patient's own treating provider based on medical need.

Engagements your counsel can review

We structure pricing and services so they can be reviewed against federal and state healthcare rules before launch.

Who we work with

Built for suppliers who want to grow the right way

Independent DME suppliers

Owner led companies that need a steady flow of patients without hiring a full marketing team.

Regional suppliers

Multi location businesses expanding into new states or adding new product lines.

Pharmacies with DME

Retail and specialty pharmacies growing their equipment and supplies revenue.

New suppliers

Recently accredited companies that need their first referral sources and patient volume.

FAQ

Questions suppliers ask us

Do you only work with DME companies?

Yes. Durable medical equipment, orthotics, prosthetics and medical supplies is the only industry we serve. That focus is what lets us build campaigns around coverage rules and physician orders instead of generic clicks.

Which product lines do you support?

Orthopedic braces, CGMs and diabetic supplies, CPAP and sleep, mobility equipment, hospital beds, wound care, breast pumps and compression. If your line is not listed, ask us. We will tell you honestly whether we can help.

Can I use only one service?

Yes. Many suppliers start with intake or referral outreach and add patient campaigns later. Every service works on its own and gets stronger when combined.

How do you handle patient consent and privacy?

Patients opt in before anyone contacts them, consent is recorded with each inquiry, and patient information is only shared with the supplier serving that patient. We will walk you and your counsel through the full process during onboarding.

Are there long contracts?

No. We work month to month after a short setup period. We would rather keep you because the numbers work.

How quickly can we launch?

Most programs go live within two to three weeks of the pipeline review, depending on how many product lines and states are included.

Get started

Book a free pipeline review

Tell us about your business. We will come back within one business day with where we think your patient pipeline is leaking and how we would fix it.

  • Reply within one business dayA real person reviews every request
  • No obligationKeep the review even if we never work together
  • Please do not include patient informationThis form is for business inquiries only

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